“I am” Donation® plus Collaboration Vol.3 ー Natsuko Shoji
“I am” – What does this phrase evoke in her heart?
Natsuko Shoji, the owner and chef of the restaurant été, presides over a unique space with just one reservation per day and six exclusive seats. Themed as “a small paradise like no other in the world,” her restaurant intricately weaves the stories of her guests into unforgettable, one-of-a-kind experiences. For her, every dish tells a story, and every ingredient carries the soul of the artisans who crafted it. Her unwavering belief lies in receiving these elements with care and elevating them through her craft.
“It is essential to persevere and give your all within the limited time you have,” she says, embodying a disciplined determination so resolute it could be described as beautiful.
This time, we explore Shoji’s creative endeavors beyond the realm of gastronomy through her collaboration with the “I am” Donation® jewelry collection, inspired by her gem-like mango tart Fleur de été. We delve into the principles she holds dear in her daily creations and challenges, as well as her vision for the future, aimed at inspiring the next generation.
To never give up and stay true to the stance I’ve chosen.
— What does “I am” (your sense of self) mean to you, Ms. Shoji?
I believe it is the ability to continuously create something from nothing, like the iconic mango tart that is instantly recognized as été. To truly craft creations that resonate deeply with people’s hearts, it’s essential to persevere and give your all, even within limited time constraints. I think staying unwaveringly committed to that approach is what defines me.
Never stop learning.
— What is important to you in staying true to yourself?
While the daily operations of the restaurant and cake sales are, of course, incredibly important, I believe falling into routine can limit opportunities to find inspiration or hints for creating new works. That’s why I prioritize continuously learning—not only within the culinary world but also by exploring and embracing a wide range of cultures, collaborating, and seeking new perspectives.
Additionally, as I grow older and take on higher positions, opportunities to receive direct feedback naturally decrease. For this reason, I make it a point to always view myself from a broader, objective perspective.
A fresh perspective beyond conventional boundaries.
— What has recently inspired you?
In the past, my approach often revolved around catering to those familiar with été’s cakes or adults in general. However, I’ve recently had more opportunities to spend time with my best friend’s child, and I’ve been amazed by the purity of children’s words and ideas. Their unfiltered perspectives have shown me entirely new angles of seeing the world, which has been truly eye-opening.
Similarly, interacting with creators and artists from different fields brings about ideas that don’t necessarily conform to the norms of the culinary world. These exchanges are incredibly stimulating and inspiring.
— What gives you the strength and energy to keep challenging yourself?
he greatest source of energy for me has always been the moments when something I’ve created brings joy to others—that’s ultimately what led me to choose this profession in the first place.
Another key source is achieving the goals I set for myself. Those moments of accomplishment are incredibly empowering.
— Could you share the thoughts behind your design?
The mango tart represents both the origin of my journey and one of my key aspirations. When I was invited to participate in this donation project, I found myself reflecting on the goals of people in developing countries, who face harsh realities. Their aspirations might be as fundamental as a safe life or the happiness of their families and surroundings.
When I thought about whahelp convey the essence of this project and the current conditions of the donation recipients to a broader audience. Through this, I hope to t I could contribute, I realized that drawing inspiration from my iconic été mango tart—a symbol of my goals, hopes, and lifelong dedication—could create opportunities for more people to pursue greater ambitions and challenges.
Looking toward the future
— What are your future plans or goals?
There was a time when I was laser-focused on winning awards, but now my goal is to leverage that influence to nurture and increase the next generation in the culinary world, which currently lacks sufficient young talent.
Additionally, I aim to expand été as a role model and strive for a world where the number of female chefs grows so much that there is no longer a need for a separate “female” category in awards.
— Lastly, could you share a message for the children in developing countries who will benefit from the “I am” Donation project?
What are your dreams? Do you have the basic environment necessary to work toward those dreams?
Through this project, I hope to help address some of the challenges you face in life and assist in creating a more stable and supportive environment for you to live in. That is why I decided to take part in this initiative.
I will continue working to ensure that as many children as possible can live each day in peace and have the opportunity to pursue their goals. So please, never stop striving toward your dreams.
photograper_Daehyun Im
stylist_SAKI NAKAZAWA
make_SADA ITO (SENSE OF HUMOUR)
hair_SHOTARO (SENSE OF HUMOUR)