The opening of the 2024 Winter season.
ARTIDA OUD embarks on an everlasting journey, inspired by Jaisalmer, the theme for the 2024 Winter season. Jaisalmer is a desert city located in the Indian state of Rajasthan, known for its beautiful fortress, the "Golden Fort."

In the tranquil silence, as if time itself has stopped, the shadow of the glowing fortress shines. The golden fort reflects the clear sky, glittering like a jewel amidst the desert. Above, the expansive sky is filled with the whispers of stars, softly illuminated by the moonlight.
Inspired by the enchanting landscape of Jaisalmer, we present to you our Winter collection.

The Seasonal Visual Page is now live.
Be sure to check out the 2024 Winter season collection.

“basic” The Basic Gold Series, essential for layering.


With the opening of the season, the first to be released is the 'basic' collection.
Jewelry adorned with delicately sparkling K10, K18, and diamonds, reminiscent of the mystical landscape of dunes illuminated by the vast starry sky and moonlight, has arrived.


[basic] K10 diamond twinke line ring 49,500yen (with tax) / [basic] K10 wave cut wire ring 55,000yen (with tax)

A ring adorned with delicate diamonds, like stars shining in the night sky. This handmade ring is crafted by assembling finely cut, shimmering round wires one by one.


[basic] K10 cut skinny ring / [basic] K10 hollow mariner link ring 18,700yen (with tax)

A simple ring with sharp, sparkling cuts. A chain ring that combines volume and lightness.


[basic] K10 diamond twinke line stud pierced earring 33,000yen (with tax) / [basic] K10 moon shape pierced earring 27,500yen (with tax)

On the left are earrings adorned with a row of diamonds that shine like stars. With the post placed at the center of the bar, they can be worn both vertically and horizontally.
On the right are handmade earrings with sparkling cuts, shaped into the form of the moon. Despite their delicate lines, they have a strong presence in their design.


[basic] K10 double spin cuff　25,300yen (with tax) / [basic] minimum cuff 6,600yen (with tax)

A handmade ear cuff with a modern and organic form. An ear cuff crafted with pure simplicity.


[basic] K10 shine fit ear clip 27,500yen (with tax) / [basic] K10 cut wire cuff 12,100yen (with tax)

Simple earrings, resembling hoop earrings. The back part is adjustable, allowing you to wear them with your preferred fit. A delicately sparkling ear cuff with a simple, elegant line.


“THE ANOTHER MUSEUM Limited”　[basic] K18 taper baguette diamond eternity ring 198,000yen (with tax) / “THE ANOTHER MUSEUM Limited”　[basic] K18 taper baguette diamond double band ring 132,000yen (with tax) / [basic] K18 taper baguette diamond stud single pierced earring 22,000yen (with tax)

Deadstock tapered bucket diamonds.
On the left is an eternity ring adorned with diamonds of varying shapes and sizes, arranged all around. The center features a double band ring with three diamonds placed on it. On the right are minimalist earrings that fully showcase the sharp brilliance of tapered bucket diamonds.

The two ring designs are exclusively available at THE ANOTHER MUSEUM.

In addition to this new collection, ARTIDA OUD offers a wide selection of jewelry made from K10 and K18 materials.

Click here for skin jewelry.

2024 Charity Collection


October 11th is 'International Day of the Girl.'

It is a day that calls for the promotion of 'girls' rights' and 'girls' empowerment' within the international community, established by the United Nations in response to the efforts of the international NGO Plan International. On this day, girls around the world raise their voices, and events and actions are held to support them.

ARTIDA OUD has supported International Day of the Girl since the brand's launch.

This year, with heartfelt sentiments for International Day of the Girl, we will release a specially designed charity collection. Ten percent of the proceeds will be donated to the 'Children's Education Environment Improvement Program' in Bihar, India.


[eden] girls day K10 ruby chain ring 35,200yen (with tax) / [eden] girls day ruby chandelier single pierced earring 33,000yen (with tax)

On the left is a chain ring that simply connects assorted cut rubies in K10 material, discovered in Jaipur, India. It is adjustable to your preferred size, allowing it to be worn on various fingers.
On the right, assorted cut rubies are transformed into luxurious chandelier earrings. Sold individually, you can pair them for a matching set or mix them with your existing earrings or ear cuffs for a customized look.

This charity collection will be available at 'THE ANOTHER MUSEUM' in Shoto starting from the business days in October, and only the chain ring will be available at NEWoMan Shinjuku from October 1 (Tuesday) for early purchase. The online store is scheduled to start selling on October 11 (Friday) at 12:00.

We support girls in receiving equal education, empowering them to envision a free future of their own choosing.

THE SCENTS OF ARTIDA OUD


Starting September 30 (Monday), the scent wafting from our packaging as we deliver products to you will be 'Thetis.' This fragrance evokes the deep azure of the Adriatic Sea, combining refreshing notes with a sweet and fragrant essence that hints at a mysterious woman, 'Thetis.'

In the Winter Collection, you'll also find exciting and dazzling jewelry, including a Christmas limited collection. Stay tuned for more jewelry releases in the latter half of Winter!

'Basic' is here.
'2024 Charity Collection' is here.
'Thetis' is here.
'2024 Winter Seasonal Visual' is here.