2024 Autumn
2024 Autumn
-Valley of Flowers
The unexplored region of the Himalayas
Clear blue smiling in the drizzle
Lovely blooms of fantastic flowers
The dawn of the 2024 Autumn season.
The theme for Autumn 2024 is Valley of Flowers, a secluded flower valley in the Indian Himalayas.
The flowers, including the fantastic blue poppy, are in full bloom. The beautiful mountains seen from the Valley of Flowers.
The sound of clear water flowing through the valley. The sun shines gently and the beauty of nature overflows.
Inspired by such beautiful scenery, we present our collection.
Seasonai Visual Page is now open to the public.
Please check out the 2024Autumn Season Collection.
2024 Autumn Season Visual Page is here.
“I am” Donation A donation project that brings twinkling smiles to children in developing countries.
The first collection to be launched at the beginning of the season is the “I am” Donation collection, which we cherish.
We hope that everyone around the world will be able to be themselves by communicating “I am” to others.
I am”, we hope to expand the environment in which people can be active in their own way
The “I am” Donation project was launched in 2019 with this wish in mind.
For the purchase of one eligible item, a maximum of 1,100 yen can be donated to ARTIDA OUD's custom-made project, the “Children's Education Improvement Program” in Bihar, northeastern India.
The new 2024 Autumn collection features bracelets with richly colored gemstones that evoke the floral scenes of this season's “Valley of Flowers” theme. Lovely grainy gold parts are combined as accents.
▪Soft, cool, gentle green aventurine
[I am donation] aventurine sparkle bracelet 6,600yen (with tax)
It is considered a stone of mental stability, calming negative emotions and giving insight and the ability to discern the true nature of things. It has a relaxing and healing effect, like taking a deep breath in a forest.
▪A lovely pink tourmaline that seems to have a sweet and fragrant aroma.
[I am donation] pink tourmaline sparkle bracelet 6,600yen (with tax)
It brings out one's personality, charm, and inner beauty, and enhances one's femininity. It is said to make people sympathetic to others and create a gentle atmosphere.
▪Lustrous Bordeaux-colored garnet
[I am donation] garnet sparkle bracelet 6,600yen (with tax)
In medieval Europe, the red color of garnet is said to have symbolized blood, and was worn by soldiers going to war as a talisman to bring them back alive.
Garnet, a symbol of fruitfulness, is said to help people overcome difficulties and bring their accumulated efforts to fruition, leading them to success.
▪Mother-of-pearl, a symbol of love, tenderness, and motherhood
[I am donation] mother of pearl sparkle bracelet 6,600yen (with tax)
When worn, it is said to bring out a woman's beauty, softness, and elegance, and enhance her charm, affection, and tenderness. It is also a symbol of fertility and prosperity, and has long been used as a talisman for child rearing and as a symbol of birth and rebirth. It is also believed to gently heal a wounded heart.
▪Amethyst is dignified and beautiful, reminiscent of lavender flowers.
[I am donation] amethyst sparkle bracelet 6,600yen (with tax)
It is also known as the “guardian stone of love,” and in Europe, it is said to be the stone that beckons a lover to you. It is also a stone with a very strong healing effect, healing a stressed out mind and giving a sense of peace and tranquility.
Blue turquoise as vivid as the Mediterranean Sea
[I am donation] turquoise sparkle bracelet 6,600yen (with tax)Reminiscent of beautiful sky blue, it is said to bring happiness and prosperity. It gives courage, improves decisiveness, and helps people realize their dreams through unwavering faith. It is also a powerful amulet for protection against evil and travel, and it has been said to keep evil away and to fade or chip away to let you know when danger is imminent.
“I am” Donation is here.
The “I am” Donation project launched in 2019.
In 2022, we will build 6 kindergarten classrooms in Bihar, India. With the newly accumulated donation of 10 million yen, we will construct 6 more kindergarten classrooms (with a library corner, toilets, and hand washing facilities) starting in 2023, which will be completed this year. The project also aims to improve the early education environment for children by enhancing the skills of kindergarten teachers and raising awareness among parents.
Program for Improving Children's Educational Environment in Bihar, India